Polly Pocket Pollyville

Mattel Inc

First launched 1998, re-introduced in 2013

Polly Pocket is a very much in the hearts of many of the team here at FUSE. This line was developed by our designers in consultation with the brand team at Mattel and was an opportunity to revisit the original Polly Pocket ‘Pollyville’ toy line which Origin Products developed for Bluebird Toys in 1998.

Of course, in the modern version, new and innovative features were added to bring Polly to life in her houses, cafes, shops  and hotels but they still could all be connected together to help girls build a Polly world in her bedroom.