WWE Flex Force Figures

Mattel Inc

Launched 2008

FUSE created a specially developed ‘elastic skeleton’ for these figures and this technology allowed kids to really re-enact the wrestler’s signature moves for the first time. Just pull their arms or legs back and release for sprung kicks, punches or takedowns. The figures could also be launched into the ring using their elastic power.

The innovation became the lead promoted feature figure platform in Mattel’s WWE lineup and ran for 4 years, selling millions of figures.